Content marketer by trade.
Word nerd by choice.
I’m a content creator who brings B2B tech brands to life.
I started as a copywriter and now serve as Content Marketing Director at Tinuiti. Throughout my career, my focus has stayed the same: produce work that makes people better at their jobs — ideally entertaining them along the way.
Three tactics underpin my approach to marketing
Catching prospects’ attention with differentiated, user-focused messaging.
Cutting through the noise with original research and a unique POV.
Driving inbound leads through optimization, distribution, and repurposing.
“Traci is quite simply a rock-star. Hard-working, dedicated, intelligent, and able to crank out content like a well-oiled machine — I would highly recommend Traci to any organization looking for a talented leader to build their content marketing team.”
Evan Paul
Former VP of Marketing at Wowza Media Systems
How I got here…
Industries
Video streaming
Ad tech
SaaS
In case you wanted more.
Alma Matters
Colorado State University
SUNY at Buffalo
CU Denver
Strengths
Creative
Scrappy
Gets it done
Areas of Focus
Content strategy
Brand messaging
Thought leadership
Likes
Spicy food
Rainy days
Short stories
Hobbies
Cooking
Mothering
Outdoorsing
