Videos.

Content marketing about content marketing?
That’s meta as f*ck.

Serious Stuff
Funny Stuff
A phone with a green screen video showing a woman's have in front of a Google AI overview.
A large, light blue letter 'R' with a small light blue star to its upper right side.

How to drive brand visibility in AI-generated answers.

Watch Short

Run a quick audit to ensure messaging alignment.

Watch Video
Woman speaking into a microphone during a video call, with artwork on the wall behind her.
A large, light blue letter 'R' with a small light blue star to its upper right side.

Using topic clusters for AI visibility.

Watch Short

How to do a website update strategically.

Watch Video

Navigating B2B SaaS marketing in an AI world.

Watch Interview

Ad tech developments at CES 2025.

Watch Interview

Zero-click content and what it means for LinkedIn.

Watch Clip

On a lighter note…
A large light blue uppercase letter R with a star near its top right corner on a black background.

Onboarding to a new job be like.

Watch Short
A woman smiling inside a room with window blinds and plants in the background, with overlay text saying, 'Teaching my preschoolers corporate jargon.'
A large light blue uppercase letter R with a star near its top right corner on a black background.

Teaching my preschoolers corporate jargon.

Watch Short
A woman holding a clipboard and on her phone with a clipboard that says 'Thanksgiving, But For Marketers'
A large light blue uppercase letter R with a star near its top right corner on a black background.

Thanksgiving, but for marketers.

Watch Short
A cell phone with a short full-screen video showing Traci Ruether sitting in front of a laptop.
Close-up of a large light blue letter 'R' with a small star in the upper right corner on a black background.

Treating my daughter’s first day of school like a product launch.

Watch Short

And follow me on socials:

Pattern of small, wavy, white lines on a light blue background.

Looking for a podcast guest? 
I’d love to talk shop.

Icon of a loudspeaker or megaphone.
Book A Call