SEO blogs created to attract new eyeballs.

Check out articles that drive significant traffic for brands like Mux, Strategus, and Wowza.

A computer monitor with yellow tape labeled 'TARIFFS' stretched across it, appearing to burst or crack behind the tape, symbolizing tension or impact from tariffs.

Advertising as Tariff Fears Mount

Strategus x Traci Ruether

With whispers of a recession forcing brands to rethink marketing spend, this article offers guidance for advertisers navigating economic downturns.

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A user selects from multiple streaming options on a digital display.

Streaming Protocols Explained

Wowza x Traci Ruether

With 100+ backlinks, this article served as the pillar page for Wowza’s SEO efforts — driving 2,000+ organic clicks per month at its height.

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A TV displaying the apps for multiple streaming services.

History of TV Advertising

Strategus x Traci Ruether

As one of the top-visited pages on strategus.com, this article establishes Strategus as a key player in TV advertising’s evolution.

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A hand pointing a remote at a television.

Ultimate Guide to HTML5 Video Players

Bitmovin x Traci Ruether

Ranking in the top spot for many commercial keywords (searches likely to result in a purchase), this ghostwritten article drives high-intent traffic to the Bitmovin site.

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A branded graphic from MUX.

Video Codecs Explained

Mux x Traci Ruether

As one of the primary sources of non-branded organic traffic to mux.com, this article is part of a glossary-based SEO strategy that I partnered with Mux on.

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