Reports and guides that are worth a read.
Browse data-packed reports offering a unique POV from brands like Bitmovin, Strategus, and Wowza.
AI in Search
Tinuiti x Traci Ruether
AI search has forever changed how consumers discover products and interact with brands. This guide breaks down exactly what’s required to maintain visibility in the new search landscape — where answers, not rankings, determine who earns trust and wins sales.
Video Developer Report
Bitmovin x Traci Ruether
The streaming industry’s leading source of insight into video tech provides data-backed analysis of monetization tactics, codec adoption, and more.
CTV Advertising Playbook
Strategus x Traci Ruether
Great content gives away the secrets and sells the implementation. That’s why we created a playbook detailing everything brands and agencies should do to succeed at connected TV (CTV) advertising.
The Future of Video Tech
Wowza x Traci Ruether
This top-of-funnel search-optimized report looks at the biggest trends in video streaming, critical technologies paving the way, and predictions for the decade ahead.
OTT Video Monetization
Bitmovin x Traci Ruether
This guide to OTT video monetization, covers it all: revenue models, technical considerations across the end-to-end workflow, and the nitty-gritty of putting all to work.
15 Questions to Ask Your CTV Ad Partner
Strategus x Traci Ruether
With this resource, agencies and brands can more effectively vet connected TV (CTV) advertising partners by asking the right questions.
CTV Best Practices
Strategus x Traci Ruether
Launching effective connected TV (CTV) campaigns requires more than just great visuals. That’s why we created this in-depth guide to approaching creative and strategy.
